That’s how the first Internet Road Movie Series was born:Telmo & Luis - The Road Tasters.In April 2008 Cepsa hires Telmo García, specialist in curves and Luis Hernández, specialist in straight roads with a mission: To travel across the roads in Spain to find the safest route between two points.What better ambassadors for buenviajecepsa.com than curve and road tasters?We designed a series poster and prints, online campaign, and a mailing to opinion leaders to introduce the road series with a collection of “mini kilometres” with the funniest milestones of each trip.