Cannes Lions

SAFE SEX AWARENESS

MASTER COMUNICACAO, Curitiba / MUNICIPAL GOVERNMENT OF CURITIBA / 2008

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The Brazilian Carnaval is a national holiday that lasts four days. The people dance in the streets, put on costumes, drink a lot and at times allow themselves to do things that they don't do day-to-day, such as casual sex. The Municipal Government of Curitiba is taking advantage of these funny and real situations to promote the use of condoms.

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