Cannes Lions

Safe Window

Y&R MADRID, Madrid / BEIN SPORTS / 2017

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Overview

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Credits

OVERVIEW

Description

We created the first web service to mask sports news within your digital work enviroment.

We encrypted beIN Sports news website on real time, into 12 kinds of must used work programs of different jobs.

HOW IT WORKS

1. Go to http://es.beinsports.com/safewindow/

2. Select your work program.

3. Read all the sports hot news and don’t get fired.

Execution

We encrypted the news as 12 different programs for all kind of jobs: engineers, architects, designers, economists...

HOW IT WORKS

1. Go to http://es.beinsports.com/safewindow/

2. Select your work program.

3. Read all the sports hot news and don’t get fired.

Outcome

More than 50,000 new users the first week.

Time of permanence: up to 1 hour (on working time!)

Highest peak of users: 75,422 users on Friday April 28th, at 11:45 AM.

Currently developing 17 new digital environments.

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