Cannes Lions

SAFEGUARD SOAP

THE LEO BURNETT GROUP THAILAND, Bangkok / PROCTER & GAMBLE / 2012

Overview

Entries

Credits

Overview

Outcome

Pictures of the Giant Bacteria sculptures spread virally. 97 community cleaning activities were organised on CleanUpBangkok’s Facebook page. Thousands of volunteers showed up to participate. Over 5,000 bars of Safeguard soap were handed out to the volunteers who helped dispose of the trash.

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