In the first week after the launch the Durex online store drew 15,552 page views after a strong push through edms inviting people to come to the website and play the game. Out of all visitors to the Durex website in the launch month, 38% of visitors went to the game. The Durex Play PleasureBall game added a truly sticky element to the mix with UK's Contagious magazine featuring it in their magazine! Even today, 2 months after the initial launch, 24% of all visitors to the site are spending 5 to 15 minutes on the site and 9.9% of them are spending 15 to 30 minutes!