Cannes Lions

Safety Net

OGILVY & MATHER AMSTERDAM, Amsterdam / DOKTERS VAN DE WERELD / 2016

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Access to healthcare is a human right. It’s never fair to be deprived of it, least of all when you’re fleeing the horrors of persecution or war.

To ponder this, we’re taken to a dodgy circus as a family of refugees is forced to perform a tightrope walking act without a safety net. In front of an eager audience, the exhausted and coughing father is made to walk the tightrope first.

At first, it seems he’ll manage. Until he stops and sneezes. The hard sneeze of a someone who is ill. He then loses his balance and…

As the rope keeps on wobbling, we’re invited to consider that refugees in the Netherlands don’t have access to the healthcare system – the safety net we take for granted.

But with our donations, that is exactly what Doctors of the World aspires to be: a medical safety net for refugees.

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