A new Sagatiba Advertising that would call more attention to the consumers than other kind of drinks.

Solution: to associate the Sagatiba brand with tropical fruit and, as a consequence, reinforce its perception of “mixability”. Also, to remind targets that the caipirinha is a Brazilian drink and, therefore, should be made with Brazilian liquor.

Result: the campaign infused the brand with the happiness and irreverence of Brazil. A very strong link between Sagatiba and fruit was created, thus strengthening the product’s concept of “mixability”.