Come up with a digital idea for the Sailor Jerry’s Community. A community that doesn’t go unnoticed and has a characteristic lifestyle element: the tattoo.

We created the first website with restricted access for people with ink on their skin. The process: simple! If you have a tattoo, you are in. If you don’t have it, you’re not. This way, your tattoo turned into your symbol, your identity code, and got registered on the web.

The campaign got a good reception from young people. A lot of tattoos were uploaded to the microsite that we created. And there was a lot of traffic on social networks like Facebook, Twitter and blogs. Sailor Jerry’s community shares their passion for tattoos. For that reason, we decided to create a campaign just for them; the first website with restricted access. The tattoo was their code to register. And it was a successful way to talk to our public.