Cannes Lions

SAINT JUICE

CREATIVELAND ASIA, Mumbai / PARLE-AGRO / 2010

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Description

The TVC shows scenes from a forest, where through time lapse, the process of flowers blooming is depicted. Except in this case, the flowers eventually bloom into packs of Saint Juice. The commercial does not have a voice-over. Instead the spot ends on a super that says, ‘Juice the way God meant it to be,’ followed by the logo. Saint Juice. 100% Juice. Nothing Else.

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