Being disconnected from the online world nowadays is an enormous challenge. Not being able to share content, being aware of the latest news and watch viral content impact one's life.

So when we were to communicate the new USB Data bundles by Vodafone Egypt which have a data balance that refreshes everyday (to allow access every day throughout the month), we decided to focus on just how much not being online might affect one's life. The execution focuses on the withdrawal symptoms of a young women who is disconnected from the online world.