We created a TV spot that featured a fresh hyper-real world composed completely of vegetables found in Tostitos Salsa. On vimeo.com, we literally brought viewers into that world as bountiful vegetables grew out of the video player and took over the Web page. Even our hero, a flamenco dancer, left the video to source the perfect vegetables. In the end, all the freshly chopped ingredients were sucked from the Web page, back into the video and straight into the jar of salsa—right where they belong.

It was a risk to showcase the experience on vimeo.com, as the audience adamantly supports the site’s strict non-commercial content guidelines. But immediately, the Vimeo community and people across the world embraced the ambitious flamenco dancer.

In the first week live, the video was shared over 40,000 times on Facebook, and it was the most shared video on Twitter for two consecutive days. Although it’s only been one month since launch, it’s been viewed over 700,000 times…and counting.