Samsonite make some of the strongest, lightest and most secure luggage in the world. But not everyone knows this. The objective was to inform consumers of this by creating an original communications operation without spending millions in media

We chose to reach out to our consumers at the place that they were the most likely to be: the Airport.

For two days, we offered free wrapping protection to travellers with the following message ‘I wish I had a Samsonite’. The travellers were happy and our message was everywhere as it accompanied them around the world.