Cannes Lions

Samsung: 24 Legacy

HERE BE DRAGONS, New York / SAMSUNG / 2017

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Film
Demo Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

"The Raid” is a VR short prequel to the “24: Legacy” series premiere episode which debuted after the 2017 Super Bowl. The experience introduced viewers to some of the new cast and storyline of the series, all while donning a Gear VR headset in this six-minute action packed film.

"The Raid" transports viewers to Yemen, letting you follow along in an fast-paced raid led by Lieutenant Eric Carter (Corey Hawkins, “Straight Outta Compton”) and his team of Special Forces Soldiers against the compound of terrorist leader Ibrahim Bin-Khalid. The experience puts you in the center, with gunshots and explosions going off all around you.

Execution

“The Raid” launched on January 9th, 2017 via Samsung Gear VR and on the web as a 360° video. Gear VR owners could watch the full VR experience via the Samsung VR app from the Oculus app store.

The Samsung and Fox partnership additionally included “24: Legacy” product placement, social content and a premiere event at Samsung 837, the brand’s New York-based flagship tech center, featuring Corey Hawkins. Samsung provided a special stand with vibrating floors to simulate the rumble of helicopters, gunshots and explosions for shoppers at Samsung 837 watching the experience.

Similar Campaigns

12 items

WebVR Experiments

GOOGLE, New york

WebVR Experiments

2017, GOOGLE

(opens in a new tab)