Samsung camera, the leading compact digital camera market in Korea, starts by asking themselves what makes a better camera in addition to its superior image quality and precise technology. To answer the question, "what makes an ultimate camera?" we decided to have very special photography class.

Promotion for the exhibition kicked off with the airing of a TV commercial followed by interactive ads in print media and on outdoor billboards that connected to interview videos via QR codes, and by online campaigns on micro sites and Facebook.The exhibition at Yoo Art Space featured not only the students' photographs but reliefs and a 4D experience room which allowed visitors to experience the showwith all five senses. This special exhibition was covered by numerous print and broadcast media and the photography class was filmed as a documentary that aired on national TV. An application was also launched for smart TVs which allowed viewers to make donations to the Hanbit School after seeing the photos.

Numerous visitors were moved and inspired by the students' photographs for reaching beyond conventions, beyond what we see with our eyes. Professional photographers were also impressed by their work. All 80 photographs on display were sold out during the exhibition. A $50,000 fund was created with the proceeds from the sales of the works and exhibition catalogue, and from the donation application. The money will be used for the next photography class for the visually impaired.