Cannes Lions

SAMSUNG CORPORATE IMAGE

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2008

Presentation Image

Overview

Entries

Credits

Overview

Description

The ‘Thank You’ campaign by Samsung aimed to make the Internet world a better place by emphasizing the need for consideration. Making clever use of 9 animated characters, the campaign encompassed various channels such as viral, blogs, PR, etc. These visual mascots were used for banner ads and downloadable flash song-and-dance games. The campaign is also a key example of Web 2.0 marketing in Korea, by encouraging influential bloggers and celebrities, as well as ordinary users, to participate in creating a variety of online contents.

Similar Campaigns

12 items

Samsung 'Closer, Together'

BBH, New york

Samsung 'Closer, Together'

2023, SAMSUNG

(opens in a new tab)