1. Creative#1. Give the feeling that someone is watching me (REC) The realistic camcorder lens moves visuallyCopy: Move your mouse!#2 Moving the mouse brings up the camcorder in actual dimensions of 4.06cm(w) and 9.5 cm (h)Copy: Surprise! The actual size! only 9cm#3. The visual remains the same but the copy changesCopy: Samsung's Mini Digital Camcorder Small print below: This is the actual size (1024*768 mode)* "Samsung Digital Cam" is the name of Samsung Electronics Digital Camcorder2. Strategy1. The aim is to maximise impact by adapting the special feature of the "mini" camcorder, e.g. the actual size, to the Internet2. Presenting the actual size on the Internet was deemed the best way to get an immediate response from the consumer3. Impact is maximised by directing consumer participation with a click (in contrast to a simple static message) and then having the actual product size appear4. The media plan includes use of skyscraper (vertical banner) to effectively express the actual product size