We were tasked with developing a breakthrough global creative campaign that shows how Samsung Galaxy Buds2 are superior and differentiated to win the market, all by increasing sales, market share, and attachment rate.

The real challenge lay in producing a Gen MZ film that would live on TikTok on a one shoot, one location budget.

With volumetric capture, a technology usually reserved for AR and video games, we transformed the film-making process to create an immersive virtual world that reacts to photographic talent, free of physical constraint. The result was a listening experience that doesn’t shut out the world around you, but allows you to immerse more deeply in it, all by “filming” our spot weeks after the shoot.