Cannes Lions
MOTHER, London / SAMSUNG / 2022
Overview
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Credits
Execution
The track was inspired by the musical landscapes that LOVERBOY, Charles Jeffrey’s fashion label, use in their live shows.
We worked with music company Madplanet, Charles and the director, Matilda Finn, to compose something that felt a little more unexpected. We wanted it to feel playful and match the quirky energy of the clothing featured. We knew we didn’t want this to feel like a music video where the track played throughout and instead, chose to deliberately staccato the rhythm to create more depth and give room for the sound design to shine.
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