Leading up to launch, we prepared for the brand’s first foray into micro-video content production by creating a custom, Galaxy S 4-powered Vine Studio in office. Partnering with well-known multi-disciplinary stop motion artists, we challenged ourselves to tell the Samsung innovation story through the lens of Galaxy devices—all in six seconds.

At SXSW, we built a pop up studio, providing the props, devices, and professional stop-motion artist assistance to help consumers create and share Vines on their own channels.

A week after launch, our initial Vine was shared more than 2,000 times—and our Vine channel attracted more than 8,000 organic followers solely on the content's strength. Samsung Galaxy owners rallied behind our call-to-action to create their own Vines, and the #GalaxyVine hashtag was used more than 16.4K times just on Twitter.

Our first foray into a consumer facing Vine studio experience at SXSW yielded 218 Vines and garnered 1.6MM potential impressions.

To this day, each of our Vines have reach over 5.2MM Twitter and Vine followers and we continue to see more participation from our Galaxy Family.