For 2017 IFA, Samsung Electronics was under the plan to show how important people are for connectivity through their IoT technology where every product gets connected for smarter daily life.

To highlight Samsung’s IoT vision, it was crucial to find a different way to deliver brand vision and philosophy, to make it experiential from the other brands talking about the same technology for their own.

The given challenge was to find a way to interact with visitors with visual impact. The brand zone which was the “entrance” of the journey, was taking 25% of the entire Samsung zone and this space had to be the new touch point for the brand. Under the one big message, “Samsung Inspired by You”, we engaged every visitor in the exhibition, making them feel like it’s not someone else’s story but their own.

1. The Screen

55 meters, ultra-high 14K resolution and 27 HD projectors aligned with the screen

which was the largest curved screen of IFA history. The spatial gesture of the curved screen attracted visitors into the visionary product world.

2. The Kiosk

We designed our very own digital kiosk for the interaction with 46” display and circle shape of lighting on top. The journey for the kiosk was simple. Welcoming – Guide for Selfies – Transformation – Sending; once the visitors were welcomed to each kiosk, they get participated in taking a selfie, then their selfies get transformed into animated images made of particles of Samsung products and sent to the screen in real-time, right at the end of the brand manifesto.