Samsung electronics:Samsung electronics is one of the world electronics company. Product X8300 extraordinary world first built in intena with folder style PSC phone gives elegant design style, and provides convenience to consumer simultaneously. Purpose of the Campaign: To communicate the distinctive feature of the product which contains its antenna inside to emphasise its stylish design. Target of the Campaign: Consumers of ages between early 20s to late 20s who are more likely adopt to new products than any other generations. Campaign Strategy: To communicate the message in the series episodes that the antenna has disappeared, through laying stress on the special feature that the antenna is inside the product, and as a result the product is more stylish than ever. Creative: We described the antenna as eyes or feelers (antennas) of a living creature in a humorous way that when the antenna is threatened by the sound effects, it disappears. We expressed the advertisement concept in a soft and humorous way which has never been tried before.