Cannes Lions
72ANDSUNNY AMSTERDAM, Amsterdam / SAMSUNG / 2016
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This film was created to highlight the partnership between Samsung and the 2016 Lillehammer Youth Olympic Games. It’s a film about the debilitating doubts and pressures that all athletes, especially teen athletes, face when performing.
It’s a journey from doubt to decision, through the eyes and sport of each of these teens. We start with the uncertainty and limiting voices that pester them, until they decide to give sport a try. Regardless if they’re the greatest or the worst, they’re still going to give it a try.
It’s a celebration of these teen athletes and an embodiment of the sentiment that while we may all face pressures, uncertainties and doubt; in the end, the only way to know is to try.
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