Cannes Lions

SAN MIGUEL BEER

DOUBLEYOU, Barcelona / SAN MIGUEL FABRICAS DE CERVEZA Y MALTA / 2003

Awards:

2 Bronze Cannes Lions
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Overview

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Credits

Overview

Description

San Miguel City is a new concept in interactive experience, combining characteristics both from community webs and role playing games. People can choose their own character, who has his own past and levels that can evolve through his life on the city. With these avatars, users can relate to each other in real time in order to accomplish secondary missions under a global plot common to all citizens.San Miguel City's film language includes different shots, transitions, framing, sequences and a specific soundtrack. There have been necessary more than 15 filming hours for the characters and locations.

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