To overcome the youth’s indifference towards the tiger, we needed a pertinent connect. And found one staring at us - the tiger is India’s national animal.

Idea: With the tiger’s extinction looking inevitable, we carried out an election campaign. Vote for a new national animal.

The worthy candidates? Donkey. Monkey. Goat. Rat.The tongue-in-cheek tone persuaded the youth to vote in large numbers.

All voters had to sign a petition to the Prime Minister of India warning him that a donkey, monkey, goat or rat could be India’s next national animal if the tiger was not saved.