Cannes Lions
AR NEW YORK, New York / SANDS CHINA / 2015
Overview
Entries
Credits
Description
The campaign launching for the 2015 Chinese New Year was built upon the platform of “NEVER SETTLE” marrying the distinguished and respected values of David Beckham with the extraordinary properties to promote international tourism and unlock the promise of the dream that awaits.
Execution
Original score composed for Sands.
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