Cannes Lions

Sanlam Rules of Confidence

KING JAMES GROUP, PART OF ACCENTURE SONG, Cape Town / SANLAM / 2022

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Overview

Entries

Credits

OVERVIEW

Execution

The film features acclaimed soccer coach, Jose Mourinho, having a conversation with people around Africa about how they can grow their confidence by following a simple set of 'rules'. As people interact with him, he gives them a new rule each time.

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