We used the airport’s Facebook page and Pinterest to document Santa’s activities. So whether he went lingerie shopping for Miss Claus. Looking for new sunglasses, or to buy rouge for his famous cheeks, he always checked-in. When he spotted a good deal he posted it so his fans could be in the know and receive discount coupons. Users could follow the story on Pinterest, which allowed us to showcase the variety and quality of shops at the airport in a fun way, without mentioning price.

We succeeded in creating a cozy atmosphere and most importantly, we moved focus from price to quality. Consumer engagement went up the roof, which encouraged most sales outlets at CPH Airport to join this initiative. At the end, our client’s wish came true.

Results metrics:

• +4.500 new fans - 34,5% increase

• Reached over 1.000.000 users – 514% increase

• 60.865 engaged users - 925 in average pr. post

• Earning earned media to a value of 500.000 DKK

• 22-39 times higher click rate than usual

• 5,3% increase in turnover