The implementation was simple and effective. It consisted on a web app that had an customized and interactive video where they could interact with Santa on any device and with a real world phone to phone call. The challenge was getting it to work with 20.000 parallel calls, but thanks to IVR tecnology and a little creativity it was a success.

It was all free for the end-user, so it catched like wildfire with over 10.000 calls after the first hour a Coca-Cola employee leaked the url of the webapp on Facebook. Adds were recorded and paid for in advance, but they weren’t used at all. The campaign had more value as a 100% ad-free genuine viral campaign. It was something heartwarming and free. So it was no surprise it was such a success. Coca-Cola Latam said they never had a digital campaign so successful.

Include tangible and quantifiable results of how successful this mobile campaign/entry was with both client and consumers and show how the results can be measured against the original objectives to achieve the business goals.