'Santa's Story' is a three part mini-web series.

The plot:

It’s the run up to Christmas and all is not well.

There is a mutiny in the Toy Factory and many of the elves have gone on strike, which means that Present Request Department are overwhelmed.

It is a chaotic situation but Santa’s luck may be about to change...

Each episode was 5 minutes long.

The episodes were released online over the course of a week at the beginning of December.

Santa's story was watched by 549,000 people with an average dwell time of almost 2 minutes. Although exact figures have yet to be released, anecdotal evidence has pointed to sales of Windows tablets being strong in the UK during the Christmas period.