Cannes Lions

SANTEC VIDEO SURVEILLANCE

SERVICEPLAN, Munchen / SANYO / 2011

Film

Overview

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Credits

Overview

Description

Once a thief is in the focus of a Santec video camera there’s barely a chance not to be identified by the police and end up in jail.In other words: There is no way to escape.

To show this fact in a surprising way, we made a spot in which the delinquents literally experience how quickly they will end up in jail after getting filmed by a Santec security camara.

While robbing a private house, the picture suddenly freezes the thieves. A team of Santec workers enter the room and changes the crime scene into a prison cell. After the last worker leaves the scene again, the picture moves on and the deliquents find themself in a prison cell – quiet irritated about what happened. So once they enter the picture, they can’t escape jail anymore.The goal was too show all opportunities of video control systems in a surprising and entertaining way. The strategy was to show, how impossible it is to escape, once you’re caught by a security-camera.

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