Bupa “Sarah” is the second TV ad in Bupa’s “Find a healthier you” campaign. The campaign features an unhealthy person as they meet the healthier version of themselves. In “Sarah” we follow what we think is the one person as they choose healthy and unhealthy options. Whether it be eating chips out at night, sleeping in, or eating fruit and exercising. We then realise in the final scene that we are in fact watching two people, the healthy Sarah and the unhealthy Sarah, as they meet for the very first time.