Nowadays, even large music labels have to launch their artists with a quirky viral campaign or music video to get the media’s attention. In this scenario, Enclosure’s launch represents a new way to get media coverage and a new chapter in the cosmic relationship between science and art.

The app was built for iOS7 and Android platforms. It had a map tab for the user to track the satellite’s location and connect with it once it hovered over their geographic region. It also had a chat service that allowed fans to share their opinion and comment about the album with each other. And sharing buttons on every screen allowed users to share their experiences with friends across every social network they had installed on their mobile.

The album’s launch was featured in all major music sites/magazines like Rolling Stones, Billboard, The Verge and also technology sites like Gizmodo. The website, where people got to learn more about the launch and find the link to download the app, received over 500 simultaneous visits on it’s peak. During this one week, the app had over 30,000 downloads and 200 reviews with an average of 4.5 out of 5 stars. It also came with a chat service that allowed those who had downloaded the release to communicate with each other and approximately 25,000 messages were exchanged.