Cannes Lions

SATELLITE NAVIGATION SYSTEM

RAPP COLLINS, Paris / AUDI / 2003

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Overview

Description

This mailing starts by letting you experience the benefits of a navigation system first-hand before revealing the product to you. To unfold the mailing, you follow the arrows marked on a road until you arrive at the Audi A6 navigation pack visual and the sales pitch. Simple, logical, obvious.

Outcome

Sales force testimonials about the target's reaction to this mailing have been very positive. Since there were no other communications about this model during this period, and we saw sales increase significantly, we can say that the operation was a success.

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