Redesign and improve the pre-paid self-installing experience. The device, box and installation manual had been ‘designed’ by DTV engineers. Customer experience was snaky and extremely frustrating. Two main objectives, lower installation time and the amount of phone calls to DTV Call Center.

Redesigned so customers could find a logical sequence in unpacking and using each element, maintaining costs and improving the experience.

DTV in 5 simple steps. Use of diagrams and pictograms. Reduction of technical wording since most of the customers are illiterate. Easier use of the compass. A new way to find a signal.

Designed a series of ´cumbia style´posters that the customer would receive in the box and put in the wall of his house to show his pride.

Short messages, saturated colors, press fonts so as to make the posters coexist in the aesthetic of these extremely pour neighborhoods.

Massive improvement in customers' experience. Product much more protected in new box. Optimized time, materials and costs.

33% improvement in the installation time.

24% optimization in signal quality.

100% of success in the antenna alignment and finding satellite signal.