We created a package to "pamper" subscribers.Because you are important to Sky, you receive: a personalised letter based on the complaints to the call centre, to provide all answers; a free admission ticket to an amusement park for the whole family, so you can have an enjoyable day courtesy of Sky; a pack of popcorn and a basket, so you can spend an enjoyable evening with Sky; a presentation of new channels, so you'll continue to enjoy Sky.

The campaign was planned in June 2004. The target reached could have cancelled their subscriptions by September 2004.The cancellation rate for the contacted customer base was cut by 10% compared to the same period in the previous year.