Luxurious, smooth, shiny: the microsite embodies all the qualities of beautiful, healthy hair. As part of the Satin HairTM holistic strategy, the site builds on the look and feel of the campaign including TV ad elements, easy-to-follow “how to” videos and a wealth of hair care advice. Featuring comprehensive background knowledge on hair types, hair care, styles and trends, the site positions Braun as a hair care expert. Compelling 3D product animations give the site a haptic dimension. Its tonality, animations, colour scheme and soft background music create a multi-dimensional, premium user experience for every day great looking hair seekers.