Cannes Lions

SAVE FLAMINGO

ARMANDO TESTA, Turin / WORLD WILDLIFE FUND (WWF) / 2018

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Overview

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Credits

Overview

Description

The symbol of summer 2017 was the inflatable pink flamingo, the undisputed protagonist of fashion and beaches.

The Save Flamingo video uses this trend to raise awareness of the real situation of flamingos in Italy

Execution

A day of shooting with pop star J-Ax and the iconic inflatable flamingo. Online publication after 3 days on Instagram, Youtube and on the WWF Facebook fanpage in crossposting with the J-Ax Facebook fanpage with a link to the WWF landing page for donations to the #SaveFlamingo case

Outcome

The video, published in crossposting on the pages of WWF and J-Ax, has totaled 2.2 million (2.500% increase in average on single video views) views and almost 100 thousand interactions on Facebook. News of the campaign has been taken up by all the newspapers and the main national radio by turning the spotlight on a problem not yet widely known about.

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