Cannes Lions
ORBITAL PROXIMITY, Madrid / RENAULT / 2013
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Whenever someone discovers Renault technology, a kitten is saved.
Who hasn’t heard it said that “every time you […], a kitten dies? Under our concept 'new Renault technology makes the world a better place for everyone', we have united our new Megane and Scenic updates with the viral phenomenon of cats. Renault technology means that everyone – even kittens – gets the best deal. We created a solidarity movement, Save Kittens, on Renault’s Facebook profile, where users could discover our technology and make a donation to the National Association of Friends of the Animals [ANAA]. We saved 2567 Kittens.
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