Cannes Lions
SAATCHI & SAATCHI SOUTH AFRICA, Cape Town / SAVE OUR SEAS FOUNDATION - TWO OCEANS AQUARIUM / 2010
Overview
Entries
Credits
Execution
We wanted something that was a fun and interactive way for the kids to learn about the ocean's ecosystem when they visited the centre, but also something that would remind them of the message when they went back to their classrooms. So we developed a game that our client could use as an educational tool, but it was also fun for the kids and they got to take the game back with them.
Outcome
Every month 1500 children benefit from interaction with Save Our Seas. The results from playing the game are immediate. In our AV you will see how the children engaged in a lively Q&A after the game, providing answers as to how we can help conserve our seas. Due to the monthly successes that client has experienced, they are in the process of producing thousands more sustainable units of the game for broader public consumption with profits going to research at Save Our Seas Foundation.
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