The BriefBarcelona is facing a serious drought and authorities will soon impose water restrictions on the city. Aguas de Barcelona, the water supplier and distributor for the whole city, needs to act responsibly and raise awareness amongst people.The IdeaWe created an easy but shocking banner campaign to show people how important it is to save water. The campaign tries to show the close relation between our daily behaviour and the impact on the environment, and how we all could help to avoid water restrictions.The results36% people played with the banner resulting in 25.000 visits to drought special micro site.