Concept: “Saveiro. Loaded with adventure.” An adventurer showed up on portals and invited users to explore the web with him.

Users could choose what they wanted to see in a menu and the adventurer would take them to other sites with photos, videos, travel packages, extreme sports equipment and the car information.

The communication reached 10 million people.Experiences such as talking to a specialist on trips and buying sports equipment helped consolidate the adventure concept.

The results increased Volkswagen’s test-drive requests by 36%.