We created “SAVENIRS”, a collection of souvenirs designed to show tourists the other reality of the country they visit so they can help change it; souvenirs that are sold in the same places in which they buy their normal mementos, with the aim of raising awareness and encouraging donations.

We designed 6 different “Savenirs”, one for each cause. (hunger, education, housing, etc.). Once they were designed and produced, they were placed in different souvenir shops in the areas visited by most tourists.

The first consignment of Savenirs sold out (2000) and we have now entered the second production phase. The campaign was well-received by tourists, making an impact on them when they were least expecting it, increasing awareness about the causes and thus achieving the final objective: A donation – With 12,000€ obtained to date.

Business and donation models that will be maintained in the future for the NGO.