Portugal is in a delicate economic situation. The country is under troika orders and the Portuguese are increasingly disappointed.Saving is, more than ever, a means for each one to achieve its objectives. A means to an end: changing your life.With this campaign, BES is looking to inspire the Portuguese to change and create a better future, investing in the most important thing: themselves. For this, BES used as an example the inspire way of life of someone who started from nothing and became a winner: Cristiano Ronaldo. He is proof that when we invest in us, we win.