Cannes Lions

Savor Saver

OGILVY COLOMBIA, Bogota / ECUADOR MINISTRY OF PUBLIC HEALTH / 2018

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Overview

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Credits

Overview

Description

Savor Saver is and affordable candy that helps cancer patients regain their appetite because they can feel the real flavor of food again instead of the metallic taste after a chemotherapy treatment.

Execution

We first studied the fruit properties for more than 2 years along with a team of

Agro-Industrial engineers to fully understand its behavior, characteristics and elements. The research was complemented with studies done by the American Society of Clinical Oncology to determine the fruit’s efficacy on cancer patients treated or to be treated with chemotherapy.

We then partnered with the Faculty of Chemistry Engineering of the National Polytechnic University and after a few months of tests, it was proved that a freeze-drying process was the best to preserve the fruit’s properties because loses its properties after 4 days of being picked.

We then started a manufacturing process assessed by Confiteca, the biggest candy company in Ecuador and with a team of oncologists, it was developed a sugar-free candy formula, with natural flavors and sweetened with Xilitol, a USDA-approved organic sweetener also used by diabetes patients.

Finally, we created an affordable candy brand that is friendlier-than-pills, 100% safe for cancer patients and distributed for free at private and public hospitals.

Outcome

Now cancer patients can really enjoy their mealtimes as they can taste the real flavor of food again and get the energy they need to endure a chemotherapy treatment.

100% of patients who ate the candy gave testimony of the positive effects at mealtime. Many patients confirmed the elimination of the metallic taste and in others food tasted food like again.

The study was for children patients only but because of the positive results the Ministry of Health and cancer organizations are extending the project to adult patients also.

In addition to the medical studies we conducted, we are working with a team of 6 professionals of different fields (epidimiology, genetics and oncology) with the objective that Savor Saver becomes the first Ecuadorian homeopthatic acknowledge by the international medical society.