Cannes Lions
BARTLE BOGLE HEGARTY, London / GINSTERS / 2002
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Music festival fans can now party all year round from the comfort of their homes with the launch of the first ever online music festival known as Pastonbury. Pastonbury has already attracted a special line up of banks including emerging UK acts such as the Day-Glo Superstars, Numo and the 45s. Festival goers can listen to up to 10 tracks which are predominantly guitar and vocals based. Pastonbury is set in a virtual Cornish rural environment with all the trappings of a real life festival. For example, on approaching the site the user is given the option of buying a ticket from a tout or crawling under the fence. The stage is where the main action is but throughout the festival you have the option of buying food from one of three tents, one of which being Ginsters. You can enjoy a refreshing pint but be careful how much you consume or you'll soon be experiencing double vision. Having enjoyed all of the festivities, be careful not to pass out or you'll find yourself waking up in a field surrounded by a herd of cows.
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