Cannes Lions

SAVSOL SUPER FLY

GOBSMACK, Bangalore / SAVITA OIL TECHNOLOGIES / 2012

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SAVSOL ‘SUPERFLY’-Often many of underpowered motorbikes in India are referred to as flies (inan uncomplimentary way) as compared to their international counterparts.Savsol, India’s leading Motorcycle Oil Company takes that public perceptionand turns it on its head when a real fly turns into a ‘SUPER FLY’ afteraccidentally getting drenched by the motor oil, a metaphor of how themotorbikes would perform with their oil in it. The ‘SUPER FLY’ with its newsuper powers creates a comical havoc in the Bike repair shop. Even when awaiting customer swats at the ‘Super Fly’ ferociously, it only pausesbriefly before it resumes on its journey of chaos that finally culminateswith it smashing through the wall for freedom. Oddly the only one who is notsurprised by the turn of events is the ‘mechanic’ who seems all toofamiliar with the situation. In the end the audience are treated to onefinal scene of suspense when a drop of oil dangerously looms to drip on acockroach crawling under the table.The ad was an enormous success in the market with substantial increase insales after it’s release and also became a viral hit.

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