Insurance from Sberbank has been on the market for a while but awareness of their products has been low. With low marketing spendings there was no particular brief. The context made us to make a move.

Execution consisted of two parts. The first one was the awareness of the product (simple press release, leading to simple landing page worked great along with the social media activities). The second part involved synchronised activities in 11 time zones: we searched for the Pokestops in Sberbank branches and installed lure modules. All the process, including product development, PR and Pokestop installation took less than 36 hours.