SBT is the one of the biggest TV network in Brazil. Its newscast - SBT Reporter – was going to run a special presentation about the world’s most controversial tyrants and, therefore, needed to communicate it.

By analysing the lives of the tyrants addressed in the special presentation, we noticed that all of them had something in common. They were seen as pests to human beings. That was the insight to get to a series of posters where their faces were used to shape insects that most annoy people.

The posters were hung on walls all over the city, drawing the attention of whoever passed by them. They were part of a big communication effort and helped to promote the special presentation in such a way that SBT Reporter outperformed its main competitor on TV every time it was broadcasted.