Unfortunately in Egypt, shoppers get regularly scammed with fakes / counterfeit goods. it is accustomed that we double and triple check goods / services for a catch. The brand "EmiratesNBD" a bank striving for shares and relevance in the Egyptian market needed to reassure the audience that their lucrative loan offers are without fine print or any catch. what you see is exactly what you will get.

The original music track had at its core "Abdel Basset" - he is a sensational traditional folk singer in Egypt. his melancholic music and lyrics always lean towards regret and crying over spilled milk.

if we were to depict regrets of being scammed in goods or purchases or even people, we can't find a better musician than him! banking on his genre we went into the studio with him and his band for a good month, before the actual film production.

the finished music track was our foundation to brief the director and the whole treatment stemmed out of the lyrics and the situations in the song.