We put a sticker on the outside window pane of a rolling City-Light poster (a backlit glass advertising medium). The sticker shows a living room decorated beautifully by Schöner Wohnen. When the poster inside rolls, we see one painted wall after the other and experience how a change of color can embellish a living room. Conforming to the title of the magazine, the headline and the city light says: "Schöner Renovieren" ("Decorate More Beautifully").

The demand for the "Schöner Wohnen" magazine increased significantly.